Wildlife Foundation of Florida takes over 'Deer Tag' specialty license plate- michael towner

New Design for 'Deer Tag'

The Florida Legislature has appointed the Wildlife Foundation of Florida as administrator for the specialty automobile license plate commonly known as the “Deer Tag.” The Wildlife Foundation already handles two other specialty tags - Conserve Wildlife (“the Bear Tag”) and Protect Florida Springs — each of which is dedicated to the conservation of the state’s fish, wildlife and habitats.

The deer license plate, which features a whitetail buck standing among palmettos, was initiated in 2004 by the Florida Chapter of the Sportsmen’s National Land Trust as a way to help purchase land that would be managed forever to continue the state’s heritage of outdoor recreation.

With its recent appointment, the foundation will be responsible for developing and administering a grant program that uses the proceeds of the tag’s $25 annual fee to fund appropriate projects dedicated to preserving the state’s hunting heritage and outdoor recreation.

State statute specifically requires that 75 percent of the license tag funds from the “deer tag” be used to fund programs and projects within the state that “preserve open space and wildlife habitat, promote conservation, improve wildlife habitat, and establish open space for the perpetual use of the public. The remaining 25 percent may be used for promotion, marketing and administrative costs directly associated with operation of the trust.

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Old version of the 'Deer Tag'