The new Miami Heat specialty license plate design is available for purchase from December 6, 2021. It can be purchased online here. The new design replaces the slogan 'American Airlines Arena' with 'FTX Arena.' According to the FLHSMV, as of November 1, 2021, the Heat specialty license plate has the fifth highest number of plates on Florida roads: 60,706. In 2020, the Miami Heat specialty license plate collected $1,244,675,00, up from $1,144,300.00 in 2019. AmericanAirlines Arena officially became FTX Arena in June, 2021, with the home of the Miami Heat now named for the cryptocurrency exchange. The renaming was made at a “Trading Day” event at the arena, with Heat President Eric Woolworth, FTX Chief Executive Officer Sam Bankman-Fried and Miami-Dade County Mayor Danielle Levine Cava among those in attendance, as well as Heat players Bam Adebayo and Udonis Haslem. The Heat’s three NBA championship trophies were featured prominently on stage for the event. American Airlines signage at the arena was removed shortly after the Heat’s first-round elimination from the NBA playoffs. According to the South Florida Sun-Sentinel, The name change is part of a 19-year, $135 million rights agreement with FTX, which also has established a partnership with the Heat. The 19-year term coincides with the remaining term of Heat’s lease at the facility. Under the arena’s operating agreement, naming rights for the facility that hosts the three-time NBA champion are negotiated by the Miami-Dade County in coordination with the Heat. The county’s agreement calls for an annual payment of $2 million per year from the naming rights to the Heat. Since 1996 the HEAT and the Florida Sports Foundation have been partnered in support of Florida’s youth and sports. The proceeds from the annual sale and renewal of the Miami HEAT license plate benefit The Miami HEAT Charitable Fund and the Florida Sports Foundation Major & Regional Grant Program.
The Miami HEAT Charitable Fund supports programs for the betterment of at-risk families in South Florida. Beneficiaries include SafeSpace, a domestic violence shelter for women and children, the Jackson Memorial Foundation’s Guardian Angels and Holtz Children’s Hospital, and the Miami Coalition for a Safe and Drug-Free Community. The Miami HEAT Charitable Fund also provides educational scholarships for high school seniors and partners with inner-city elementary schools to fund the HEAT Academy, which provides after-school tutoring and mentoring programs. Through these initiatives, the Miami HEAT Charitable Fund continues to inspire the youth of South Florida to envision their dreams and achieve their goals.
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