New FLORIDA Specialty LICENSE Plate Sales Plummet 75% in April, 2020- michael towner

Sales and revenue for specialty license plates already indicated a downward turn with the closing of DMV offices and some Tax Collectors offices to the public in certain parts of the state in the last week of the month of March, in response to the COVID-19 pandemic. Total revenue from the sale of Specialty License Plates for the month of March, 2020 dropped 8% to $2,459,767.00, compared to $2,674,503.00 for March 2019. More significantly, for new plate issues/sales, which drive the ongoing annual renewal revenue, usually for 10 years, there was a very significant 31% drop from 18,362 to 12,701 compared to March, 2019.
Total revenue from the sale of Specialty License Plates for the month of April, 2020 dropped 19% to $2,151,419.00, compared to $2,674,323.00 for April 2019; a loss of $495,904.00.
More significantly, for new plate issues/sales, which drive the ongoing annual renewal revenue, usually for 10 years, there was a very significant 75% drop from 18,202 to 4,616 compared to April, 2019.
The estimated impact of a 75% drop in new specialty license plate sales in April, 2020, amounts to an impact of approximately $3,396,500.00 over the next 10 years.

Endless Summer April Revenue dropped 21%

The Top 5 specialty plates, who will no doubt weather the storm easier than those plates who do not achieve over $100,000.00 in monthly specialty plate revenue, also saw a decline in total revenue.
University of Florida saw a 14% drop in total revenue for April, 2020 ($22,275.00); Helping Sea Turtles Survive dropped 18% ($25,990.00); Florida State University dropped 19% ($23,575.00); Endless Summer dropped 21% ($27,995.00) and Miami Heat dropped 14% ($13,150.00).
The drop in new plate sales was significant across the board, with Endless Summer dropping 78% from 1,336 to 579; Helping Sea Turtles Survive dropped 80% from 1,011 to 197; University of Florida dropped 71% from 534 to 155; Florida State University dropped 71% from 457 to 132 and Miami Heat dropped over 50% from 975 to 481.

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​Visit our Lights following on from its gains in March, again saw a slight increase in revenue for April 2020 compared to April 2019 from $8,475.00 to $8,700.00, but saw a decrease in new plate sales from 53 to 41.
Lauren's Kids fell 41% in revenue and 79% in new plate sales. Golf Capital of the World fell 19% in revenue and 78% in new plate sales. Protect Wild Dolphins fell 18% in revenue and 87% in new plate sales.
Protect our Oceans/Guy Harvey Ocean Foundation fell 22% in revenue and 77% in new plate sales. Choose Life fell 15% in revenue and 86% in new plate sales. Protect Florida Whales fell 19% in revenue and 87% in new plate sales. Imagine fell 23% in revenue and 79% in new plate sales.
Plates (excluding college plates) that saw less than 10 new plate sales in April 2019, included:
A State of Vision (4)
Agriculture Education (2)
Family Values (5)
Florida Sheriff's Youth Ranches (6)
Florida Panthers (8)
Keep Kids Drug Free (2)
Kids Deserve Justice (2)
Moffitt Cancer Center (0)
Nascar (5)
Olympic Spirit (9)
Parents Make a Difference (0)
Scouting Teaches Values (2)
Special Olympics (3)
Support Homeownership for All (8)
Support our Troops (9)
Tampa Bay Rays (7)

Miami Heat sold the most new plates in April 2020 (481).

The biennial fee count (2 year registration renewals) for April 2020 also dropped 32% as compared to the month of April 2019.

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