florida Specialty license plate revenue jumps 38% in march, 2021 compared to march 2020

​Total revenue for March, 2021 jumped 38% to $3,399,803.00 compared to $2,459,767.00 for March, 2020 and is the highest grossing March in over 5 years. Endless Summer brought in $228,275.00 (compared to $146,250.00 in March, 2020) and has grossed $614,575.00 in the first quarter of 2021. University of Florida brought in $184,175.00 (compared to $148,175.00 in March, 2020) and has grossed $536,050.00 in the first quarter. Helping Sea Turtles Survive brought in $189,221.00 (compared to $132,503.00) and has grossed $503,050.00 in the first quarter and Florida State University brought in $145,350.00 (compared to $113,525.00) and has grossed $420,400.00 in the first quarter. The newly redesigned Support Law Enforcement black plate design saw an increase from $21,320.00 to $33,820.00, including an increase in new plate sales from 118 to 489. Similarly, the new Miami Marlins black design brought in $15,750.00 compared to $7,850.00.
Total sales of specialty plates for March 2021 was 144,756, compared to 106,112 in March, 2020.
Total sales of new issued plates jumped 93% to 24,471 in March, 2021 compared to 12,702 in March, 2020.
Top selling new issued plates for March, 2021 were Endless Summer (2,249), Miami Heat (1,906) and Tampa Bay Bucs (1,625).
The month of March, 2021 saw a total of 2,687 presale vouchers sold ($88,671.00).
Official DMV Presale Data as of 04/25/21 indicates a total of 24,582 ($811.206.00) presale vouchers have been purchased. Walt Disney World (8,413), Blue Angels (3,586) and Coastal Conservation Association (3,157) have sold their 3,000 required minimum and are currently awaiting production.
Divine Nine have now passed 2,030, on the way to the required combined minimum of 3,000. Explore Off Road Florida is the only other presale plate that has surpassed 1,000 so far.
For a breakdown of monthly sales and totals for presale vouchers, click here.

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